When is the best time to send a bulk email?
Traditional bulk email services tell you when they want you to send email on their network to get the highest open rate. Sometimes it is 10:30 am on a Tuesday morning; sometimes it is Friday morning at 11:00. Mavaca takes a different approach. Rather than rely on large numbers of big data applying to a populous, we hyper-focus on the consumer and our algorithms send them your message when they are most likely to open it. For some of your recipients, it may be a Tuesday night at 9 pm. For others in the same list it may be on a Thursday morning, perhaps because that was when they signed up for your list, and Thursday mornings have contributed the most to their recipient score.